About Us


Hunter Valley Smelly Cheese Shop is the brainchild of Tony Drice and Steven Cooper. Established early in 2005, Tony, Steven  and staff have gone along in leaps and bounds, supplying local and international gourmands and tourists alike with a vast array of local and international cheeses, condiments and delicacies. 

Cheese Shop  Photo Shoot



Our Stories



Tony Drice was born into a family of hoteliers and followed a career in hospitality as a chef, then moved on to front of house as a waiter / captain and then restaurant manager. Tony was also a Butler for Regent International Hotels, looking after the worlds rich and famous. Tony opened his first restaurant in 1990, and had 2 restaurants operating at one stage. After nearly 40 years in the industry Tony has stepped out of restaurants and into a different path. His vast wealth of knowledge in all things food and service shines through in the appearance and stock available in the store. It is a gourmands treasure trove, with all staff from a hospitality / food background.




 Steven Cooper was born in Balmain in Sydney, he came from a broken family. His life goal was never to live life as his parents did and to push to be a better person and to make a difference. Steven started work at the young age of 12, working in sheering sheds. Then his life took him to life on the land, driving tractors on cotton farms in St George, far west Queensland.  With saving every dollar Steven brought his first truck, and scored a job as a delivery driver for Bristol paints. After a few years Steven decided that it was time for a change, moving to the big city of Sydney. He started work at TAA until they merged with Qantas.  At this time jobs were lost and Steven applied for a sales consultant position for Classical Ceramics. It was during this time that Steven realised he had a strong passion for food.


It was at this moment that all of his hopes and dreams have finally come true.


Journey begins - From owning Restaurants to Cafes to General Stores to The Cheers buses then the establishment of the Hunter Valley Smelly Cheese Shop.The store has quickly become internationally famous and a must see when visiting Hunter Valley Wine Country.



Smelly's Menu

Hunter Valley Smelly Cheese Shop
Hall of Food 
Roche Estate Complex
2144 Broke Road Pokolbin NSW 2320
p. +61 2 4998 6713 

e. info@smellycheese.net.au
Hunter Valley Smelly Cheese Shop
Shop 3, Pokolbin Village
2188 Broke Road
Pokolbin NSW 2320
p / f: +61 2 4998 6960
e: pvr@smellycheese.net.au